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Quick Question: Do you ever find yourself stuck because you’ve made a task too complicated?

This week on the HeyCreator Show I talked with Anne-Laure Le Cunff about her new book Tiny Experiments and how we can use the scientific method to improve our creative work.

The big idea? Stop making things so complicated and start running "tiny" experiments instead.

Anne-Laure shared a simple but powerful framework that can help any creator break through procrastination and actually learn what works.

Here’s how to turn your creative challenges into tiny experiments:

1: Observe like an anthropologist

Start by taking a step back and looking at your current situation with fresh eyes. Anne-Laure suggests pretending you’re “an anthropologist studying a new culture.” Look at your calendar, work habits, and systems with curiosity.

Ask yourself: “Why am I doing things this way? Are these assumptions actually true?”

2: Test like a scientist

Challenge those “of course” statements we all make. For example: “Of course I need to edit my own YouTube videos because I know the content best.”

Is that really true? What if you tried something different?

Formulate a hypothesis

Based on your observations, create a simple “what if” statement. What if you hired an editor for your next four videos? What if you posted at a different time?

Try something new (for a specific time period)

Run your experiment with clear boundaries. Maybe it’s four weeks or four videos. The key is keeping it small enough that it won’t derail your progress if it doesn’t work out.

Analyze what you learned

This is where Anne-Laure’s approach really shines. Success isn’t defined by getting the result you wanted. Success is learning something new.

3: Linear vs. Experimental Goals

Anne-Laure also made an important distinction between two types of goals:

📈 Linear goals are outcome-oriented and binary (you either succeed or fail). Think: hitting 100K subscribers, making six figures, or winning an award.

The problem? We often think achieving these goals will make us happy, but that’s rarely the case.

🔬 Experimental goals focus on your output and learning. Did you publish weekly? Did you try something new? These goals keep you growing regardless of external outcomes.

The next time you feel stuck on a project or unsure about a decision, try turning it into a tiny experiment. You might be surprised by what you learn!

I highly recommend Anne-Laure's new book, Tiny Experiments, out this week! Get a copy direct from her website, Amazon, or anywhere books are sold. She sent me this helpful guide to 7 key concepts of running tiny experiments in your life. Save this image and let me know how it goes!

Thanks for reading, listening, and watching!

Matt Ragland

p.s. the HeyCreator Show episode with Anne-Laure will be published ASAP, I'm in the final stages of editing.