Hey Reader, before the newsletter, I want to tell you about a free webinar I'm hosting next week with my friends from Stan.store.

I’m teaming up with Hayden from Stan.store to walk you through exactly how to test, launch, and sell a simple offer in hours, not weeks.

If you’ve ever thought:

This webinar is for you. Here are the details:

🗓 Thursday, May 29 at 2pm ET / 11am PT

🎥 Replay available for all who register

We’ll cover how to test ideas, grow your list, and sell straight from your link-in-bio. Even if you don't use Stan for your sales, there is a ton here that you can use for your product planning.

I hope you can join me and Hayden next week for this special webinar. Now, on to the newsletter!

Want to watch someone's confidence collapse in real-time? Hand them a “simple” checklist for growing their business.

My wife is growing her newsletter through Instagram. She’s got the content, the rhythm, the clarity. What she didn’t have? A lead magnet flow.

So I made her a quick checklist in Apple Notes. Just something to help 😰

You get the idea.

A few minutes later, she looked at me and said:

Fair.

Because even though none of the steps are hard in isolation—stacked together? They become something else entirely. They become a wall.

The hidden weight of “simple systems”

The internet is full of checklists like this. And let’s be honest—they work. That’s why we make them.

But if you try to build every piece at once?

• Your launch gets delayed
• Your momentum stalls
• Your confidence nosedives
• You start wondering if you’re even cut out for this

That’s how creators disappear before they even begin.

So here’s the shift:

Your job isn’t to perfect the whole system before you publish.

Your job is to build one piece at a time—in public, if possible. And to be proud of the part that works, even if the rest is still messy.

Real talk: Your MVP isn’t supposed to feel polished.

It’s supposed to feel functional. And if it ships, it’s doing its job. I always think about Reid Hoffman telling founders that if they’re not embarrassed by the first version of their product, they waited too long to launch.

The fonts, buttons, colors, link automations, domain settings—those can come next. But only if the content itself is going somewhere.

This week, build the thing that gets your work into someone’s hands. Even if it’s ugly. Especially if it’s not as perfect as you want it to be.

The only “bad” content is the one you never publish.

So make something new today... even if it's not "perfect."

Matt

P.S. Speaking of "perfect," you know you can sell a product before you think it's perfect. Join the webinar with me and Hayden next week to learn how to get your first product launched before lunch.