The best corner on the internet for content creators. Join events, community challenges, workshops, and more! Start with our free newsletter and 5 day course.
The Only Content Strategy You Need (It's Simpler Than You Think)
|
Hey Reader, I had 14 different tabs open the other day while trying to plan my content calendar. YouTube analytics, Twitter scheduling, newsletter metrics... the works. Sound familiar? Maybe you can relate? Ambitious January content goals might be looking a bit overwhelming right now. Trust me, I've been there with the endless whiteboard brainstorm sessions and "perfect" planning that never quite happens. Let me share something that changed everything for me: The best content strategy isn't the most complex one. It's the one you'll actually stick to. The power of doing less, betterOne of our HeyCreator members, Maureen Lauer-Gatta, recently had a breakthrough that perfectly illustrates this. As a self-described "multipotentialite," she was struggling to position herself as both a former civil engineer AND a yoga instructor AND a productivity expert. It felt scattered, even though each piece was genuinely part of her story. A recent conversation with fellow member Maureen Osuji helped her refine her message and how. Instead of trying to separately target all these areas, she embraced her multipotentialite nature and focused on how this unique perspective could help others. Together, they crystallized her core offering: helping informal leaders and executive assistants become more productive, organized, and confident. They also defined her key approaches: mindful productivity, servant leadership, and effective system creation. The results of this focused messaging were dramatic: since the beginning of Create 30, her LinkedIn engagement has shot up, showing an incredible 1,085.8% increase in impressions over the previous 28 days and reaching 477 members (a 984.1% increase). Her varied background wasn't a weakness – it became her superpower in relating to others juggling multiple roles. And here's what's really exciting: these impressive results came from just her first month in the Create30 challenge. With this kind of clarity and momentum, she's just getting started. I can't wait to see where she takes it from here! Here's my dead-simple frameworkPick ONE core message that brings it all together: For Maureen, it was "mindful productivity for busy professionals." For my YouTube channel, it was productivity using a bullet journal. Notice how both take multiple interests and focus them into one clear value proposition. Choose ONE primary audience: Maureen specifically targets informal leaders and executive assistants. I focused on people wanting simple productivity systems. The more specific, the better. Set ONE consistent schedule: Weekly, bi-weekly, monthly — doesn't matter. Just pick something you know you can stick to without burning out. The power of communityWhat strikes me most about Maureen's story is how one conversation with another community member helped her find such clarity. Sometimes we're too close to our own stuff to see the simplest path forward. This is why I strongly encourage you to reach out to someone else in the HeyCreator community this week. If you're not in the community, reach out to another creator friend or contact. Share what you're working on, what's challenging you, or just bounce ideas around. You might be surprised how much clarity can come from a single conversation. Remember: Your most powerful content strategy often comes from simplifying, not complicating. Thanks for reading, listening, and watching! Matt Ragland P.S. Want to connect with other creators like Maureen who are figuring this out together? Join us in the HeyCreator community where we share real examples and support each other every day.
|
HeyCreator by Matt Ragland
The best corner on the internet for content creators. Join events, community challenges, workshops, and more! Start with our free newsletter and 5 day course.