Hey Reader,

Have you ever felt that the content you create isn't fully aligned with who you want to become? I know I have. That's why I started looking at content strategy as more than just a way to reach an audience—it's a powerful tool for personal transformation.

The Identity-Content Connection

James Clear says that every action you take is a vote for the type of person you want to become. I've found this especially true with content creation. Each post, video, or newsletter isn't just content—it's a step toward your future self.

Your Content as Your North Star

Cameron Herold talks about creating a Vivid Vision that connects your three-year goals to your daily actions. Let's apply this to content creation:

1. Define Your Future Self

• What expertise do you want to be known for?
• Which values do you want your work to reflect?
• How do you want your audience to describe you?

2. Align Your Content Themes

Instead of chasing trends, choose topics that:

• Push you to learn and grow
• Reflect your core values
• Help build your desired expertise

3. Create Growth-Focused Habits

• Set aside learning time before creating
• Document your journey and insights
• Share both victories and lessons learned

Making It Work (A Personal Example)

When I started HeyCreator, I knew I wanted to become someone who helps others build sustainable creative businesses. Every newsletter I write isn't just advice—it's a chance to deepen my own understanding and practice what I preach.

The Compound Effect

Just like habits compound over time, content aligned with your personal growth creates a powerful feedback loop:

• You learn more deeply by teaching
• Your authenticity attracts the right audience
• Your content becomes a record of your transformation

Your Action Steps

1. Take 5 minutes to write down three characteristics of the person you want to become
2. Review your recent content—does it align with that vision?
3. Choose one topic that stretches you and commit to creating content about it this week

Remember: The goal isn't perfection—it's progress. Each piece of content is a small step toward becoming the creator you want to be.

What kind of creator are you becoming? Reply and let me know—I'd love to hear your vision.

Here's to growing together,

Matt

P.S. Want to dive deeper into aligning your content with your personal growth? Join us in the HeyCreator Community where we're having these conversations every day.